Lori Alala


(828) 328-5671

Lori Alala received her BSBA with a double major in Risk Management and Insurance and Real Estate and Urban Analysis from Appalachian State University. Upon graduating from ASU, Mrs. Alala began her career with a life and health insurance agency in Hickory NC. In 1996 she was named Partner and specialized in the area of employee benefits. She focused on serving her clients by developing and implementing creative benefit plan designs, finding alternate financing arrangements, ensuring dedicated customer service, and providing ACA compliance and education. In 2013, Mrs. Alala sold her ownership interest and opened the Northwestern Mutual office in downtown Hickory. As a Financial Representative and Agent, she worked closely with business owners, individuals, and families to create financial security and mitigate economic risk. She recently joined Broome Associates as an equity partner.

Mrs. Alala is Life and Health, Medicare Supplement, Long Term Care, and Securities licensed. She has completed the National Association of Health Underwriters PPACA certification program, and has worked closely with employer clients regarding the impact of PPACA and ongoing industry challenges. She has served as the Chairman of the NCDOI Life and Health Agents Advisory Committee, past President and current Board member of the Western Piedmont Association of Health Underwriters, and also a past Board member of NCAHU. She served as the Chief Volunteer Officer for the YMCA of Catawba Valley Corporate Board, was the YMCA Catawba Valley 2013 Annual Giving Campaign Chairman, and YMCA Catawba Valley Volunteer of the Year 2012 and recently was presented the distinguished Adrian L. Shuford Jr. award for Service. She is an NAHU Honor Council recipient and LPRT Soaring Eagle, and she currently serves on the Brantley Risk & Insurance Board at Appalachian State University.


We have preferred access to a comprehensive suite of employer funded and voluntary insurance products for clients of all sizes.